“Creativity is like poetry, and everyone fucking hates poetry.”

I’ve always known this to be true but it’s validating to see it reported in the New York Times.

New York Times 2022/04/16/

We Have a Creativity Problem

Outwardly, we praise innovation. Inwardly, we harbor a visceral aversion to it, studies have found.

“Creativity is lauded as vital, and seen as the lifeblood of great entertainment, innovation, progress and forward-thinking ideas. Who doesn’t want to be creative or to hire inventive employees?

But the emerging science of implicit bias has revealed that what people say about creativity isn’t necessarily how they feel about it. Research has found that we actually harbor an aversion to creators and creativity; subconsciously, we see creativity as noxious and disruptive, and as a recent study demonstrated, this bias can potentially discourage us from undertaking an innovative project or hiring a creative employee.”